很重要
1.窮人和富人的思維差:能不能接受
“世界是多變量的”
「看到別人升職,就覺得是靠送禮:看到別人賺
錢,就說人家是運氣好。 」
孫宇晨說的這種心
態,其實是很多人陷入「原地踏步」的根源――
用「單一變數」看世界,把成功歸因於某一個偶
然因素,卻忽略了背後的綜合努力。
用「單一變數」看世界,把成功歸因於某一個偶
然因素,卻忽略了背後的綜合努力。
例如同樣做自媒體,有人只看到別人「一條視頻
漲粉10萬”,卻沒看到對方提前半年研究平台規
則、每天寫3版腳本、重複調整鏡頭角度:有人
羨慕別人「開網店月入10萬」,卻沒注意到對方
為了選品跑遍3個批發市場、熬夜優化詳情頁、
跟快遞談低價合作。
而那些能突破階層的人,都懂「多維度競爭":他
們承認世界是複雜的,知道成功需要「選對賽道
+持續學習+靈活調整”,會主動適應規則變
2.別盯著「現在有什麼」,要盯「未來
能漲什麼”
「丈母娘選女婿,只看有沒有房,有沒有車;聰
明的丈母娘,會看男生在什麼行業、有沒有上進
心。
「孫宇晨舉的這個例子,戳中了一個很重要
的思考:關注「增量」,比盯著「存量」更重要。
「存量」是你已經擁有的東西,例如存款、房子、
學歷;「增量」是你未來能創造的價值,例如產業
前景、學習能力、解決問題的本事。在快速變化
的時代裡,「存量」隨時可能貶值-一比如10
年前的「鐵飯碗」崗位,現在可能面臨裁員;而
「增量」才是讓你持續升值的關鍵。
就像資本市場對蘋果和亞馬遜的態度：蘋果每年
賺幾百億,是公認的「現金乳牛,但華爾街看到
它獲利時,股價反而會下跌;亞馬遜常年虧損,可
一旦公佈新的電商物流計畫、AI技術進展,股價
就會大漲。原因很簡單:蘋果的智慧型手機業務快
摸到天花板了,增量」有限;而亞馬遜的新布
局,被認為能塑造未來的商業規則,有巨大的增
長空間。
對一般人來說也是如此:找工作時,別只看「現
在工資多少”,要看公司所在行業有沒有前景,
能不能讓你學到新技能,做副業時,別只糾結
「今天能賺多少錢」,要看這個事能不能累積資
源、形成長期競爭力。資本不怕你現在沒成績,
就怕你未來沒成長一人也一樣。
3.文憑不是鐵鐵飯碗」,社會只認「你能
創造什麼價值”
「我招募從不看學歷,只看兩點:一是有沒有崗
位需要的專業能力,二是對行動互聯網的理解有
多深。 」孫宇晨的招募標準,可能會讓很多「名
校生」不舒服,但卻說出了社會的真相:讀書經
歷#社會貢獻,文憑只是敲門磚,能創造價值才
是立足根本。
學校裡教的知識,很多時候和社會需求是脫節
的一比如你在大學學了4年行銷,可
能到了公司才發現,真正有用的是「怎麼寫一條
能轉換的文案」「怎麼跟顧客快速建立信任」,這些
能力,課堂上很少教。
就像很多剛畢業的大學生,抱著「985/211文
憑」,覺得自己應該找一份高薪鬆的工作,結
果卻屢屢碰壁。不是文憑沒用,而是他們錯把
「文憑」當成了「能力證明」,卻忘了職場的核心邏
輯是「價值交換」:公司僱用你,是因為你能幫它解
決問題、創造利潤;如果你不能帶來價值,再高
的學歷也留不住。
所以畢業不是學習的結束,而是真正「有用學
習的開始-多學能直接解決問題的技能,
多積累能轉化為價值的經驗,比抱著文憑自我感
動更重要。
4.努力的意義,是「為別人創造價
值”,不是“自我感動”
「很多人賺不到錢,是因為把『努力』當成了目的,
卻忘了努力的最終結果,是要為別人創造價
值。 」孫宇晨的這句話,戳中了很多人的「努力
迷思一一例如有人每天加班到半夜,卻只是在
重複做沒意義的瑣事;有人堅持更新自媒體,卻
從不考慮使用者需要什麼,只發自己想發的內容。
這種「自我感動努力」,最大的問題是「沒有價
值輸出「一―錢本質上是「價值的變現」:你能幫
公司簽下大單,公司給你發獎金;你能幫用戶解
決痛點,用戶給你付費;你能幫朋友對接資源,
朋友給你回報。所有的收入,本質上都是你為別
人創造價值後的「回饋」。
就像做社群運作,有人每天在群組裡發幾十條消
息,卻沒人互動;有人每週只做一次分享,卻能
讓群組成員主動轉送、拉新。差別就在於:前者只
想著「我要完成『發訊息』的任務」,後者卻在思考
「我分享的內容能不能幫到大家」。
所以別再問「為什麼我這麼努力還沒結果」,先問
自己我今天為別人創造了什麼價值」-一當你
能持續為他人解決問題、提供協助,賺錢只是自
然而然的結果。
Justin Sun: Utilizing the rules of the world is crucial.
1. The difference in thinking between the rich and the poor: Can you accept it?
"The world is multivariate."
"When you see someone get promoted, you assume it's due to gifts; when you see someone making money, you say it's just luck." This mindset, as described by Justin Sun, is the root cause of many people's stagnation—viewing the world through a "single variable" lens, attributing success to a single, accidental factor while ignoring the comprehensive efforts behind it.
Viewing the world through a "single variable" lens, attributing success to a single, accidental factor while ignoring the comprehensive efforts behind it.
For example, in the same self-media space, some people only see others gain 100,000 followers with just one video, but fail to notice the six months of research on platform rules, the three revisions of scripts every day, and the constant tweaking of camera angles. Some envy others earning 100,000 yuan a month from their online store, but fail to notice the time they spend scouting through three wholesale markets to select products, staying up all night optimizing their product listings, and negotiating low-cost partnerships with couriers. Those who can break through social classes understand "multi-dimensional competition": they acknowledge the complexity of the world and know that success requires "choosing the right track + continuous learning + flexible adjustment." They proactively adapt to changing rules.
2. Don't focus on "what you have now," but on "what can increase in value in the future."
"When choosing a son-in-law, a mother-in-law only looks at whether he has a house or a car; a smart mother-in-law considers the man's industry and his ambition." This example from Justin Sun highlights a crucial point: focusing on "incremental value" is more important than focusing on "stock."
"Stock" refers to what you already own, such as savings, a house, and academic qualifications; "incremental value" refers to the value you can create in the future, such as industry prospects, learning ability, and problem-solving skills. In a rapidly changing world, "stock" can depreciate at any time—for example, a "iron rice bowl" job from 10 years ago may now face layoffs. "Incremental value" is the key to your continued appreciation. Just like the capital market's attitude toward Apple and Amazon: Apple earns tens of billions annually and is a recognized "cash cow," but when Wall Street sees it profitable, its stock price plummets. Amazon suffers from perennial losses, but once it announces new e-commerce logistics plans or advances in AI technology, its stock price surges. The reason is simple: Apple's smartphone business is nearing its ceiling, with limited incremental growth; whereas Amazon's new strategy is seen as shaping future business rules and offering enormous potential for growth. The same is true for ordinary people: When looking for a job, don't just focus on "current salary"; consider whether the company's industry has a promising future and whether it can teach you new skills. When starting a side hustle, don't just focus on "how much money you can make today"; consider whether it can accumulate resources and build long-term competitiveness. Capital isn't afraid of your current achievements; it's afraid of your future growth. The same is true for everyone.
3. A diploma doesn't guarantee a job; society only values "the value you can create." "When I recruit, I never look at academic qualifications. I only consider two things: first, whether you have the required professional skills for the position, and second, how deep your understanding of the mobile internet is." Justin Sun's hiring standards may make many students from prestigious universities uncomfortable, but they reveal a social truth: academic experience and social contribution are merely stepping stones; creating value is the foundation. The knowledge taught in schools is often out of touch with social needs. For example, you may study marketing for four years in college, but only after arriving at a company may you discover that the truly useful skills are "how to write a copy that converts" and "how to quickly build trust with clients." These skills are rarely taught in class. Just like many recent college graduates, who hold the "985/21" mentality, Some people, however, often hold onto a "degree" and think they should find a high-paying, easy-to-earn job, only to repeatedly hit a wall. It's not that degrees are useless, but rather that they mistake them for proof of ability, forgetting that the core logic of the workplace is "value exchange": companies hire you because you can help them solve problems and create profits; if you can't bring value, no matter how high your degree, you won't be retained. Therefore, graduation isn't the end of learning, but the beginning of truly "useful learning." Learning skills that can directly solve problems and accumulating valuable experience are more important than simply clinging to a degree for self-satisfaction.
4. The meaning of hard work is "creating value for others," not "self-satisfaction."
"Many people fail to make money because they see "hard work" as their goal, forgetting that the ultimate goal is to create value for others." Justin Sun's words hit home with many people's misconceptions about hard work. For example, some people work late into the night, yet simply repeat meaningless tasks; others persistently update their social media accounts, never considering user needs and simply posting content they feel like posting.
The biggest problem with this kind of "self-motivated effort" is that it produces no value. Money is essentially the realization of value: if you help a company sign a big deal, the company will give you a bonus; if you help users solve their pain points, users will pay you; if you help friends connect with resources, friends will reward you. All income is essentially "feedback" from creating value for others.
For example, in social media management, some people post dozens of messages daily, yet no one interacts; while others only share once a week, yet group members actively forward and attract new members. The difference lies in this: the former simply thinks, "I need to complete the task of posting messages," while the latter thinks, "Can the content I share help others?" So stop asking yourself, "Why am I working so hard but seeing no results?" and first ask yourself, "What value have I created for others today?" Once you can consistently solve problems and provide assistance to others, making money will simply follow naturally.
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